A certified e-Marketing Consultant and a true digital marketing guru, Curtis has a track record of success in both B2B and B2C settings. He has become a leader in digital performance marketing. His expertise has benefited SMBs, Fortune 500 companies, and their customers as he skillfully crafts and optimizes intuitive digital user experiences. These personalized, interactive, and engaging encounters boost customer acquisition, reduce costs, and enhance customer retention rates.

Drawing from over 15 years of successful digital marketing experience across various industries and target audiences, Curtis possesses a unique perspective that centers around the buyer’s journey and customer relationships. He places significant emphasis on user experience and brand engagement at every touchpoint, ranging from awareness and engagement to conversion and retention.

Curtis’ unparalleled forte lies in content strategy and development, a keystone of digital marketing. In his analogy, he aptly compares the power of content to the One Ring, reminiscent of J.R.R. Tolkien’s work. It connects all the facets of a successful digital presence and wields a certain level of control over them, facilitating the meeting of the right content with the right people at the right time. By creating persona-aligned content, Curtis has mastered the art of reducing the distance between prospect and sale. Such content aligns seamlessly with engaging user experiences and bestows a reputation of expertise, authority, and trustworthiness. Moreover, it works in harmony with a well-crafted, high-intent keyword strategy, acting as a keystone for producing robust SEO and PPC results. Curtis’ content prowess is evident in creating compelling email messages, highly read and shared blog and social media posts, and other engaging user experiences. The results are truly impressive, with increased click-through rates, healthy demand generation, substantial sales, and, ultimately, a healthy ROI.

As a digital marketing luminary, Curtis has played a pivotal role in securing significant victories for prominent agency partners, including Fallon Worldwide, FCB (Foote, Cone & Belding) , and J. Walter Thompson (JWT – now known as Wunderman Thompson), along with their illustrious national apparel, CPG, and entertainment clientele. The impact of his expertise extends beyond agencies, as he has generated hundreds of millions in new revenue for direct clients. His versatility as a marketer shines through, as he boasts deep experience in diverse industries ranging from medical devices, mortgages, and higher education to automotive, banking, hospitality, financial services, and insurance. Notable clients include State Farm, AccuQuest Hearing Centers, American Express, W.W. Grainger, Fingerhut, 1-800 Flowers, Radisson, Walden University, and DeVry University.

The tangible results he has delivered to his clients are a true testament to Curtis’ abilities. By leading with hands-on expertise, he has orchestrated remarkable achievements, such as a staggering 400% increase in goal conversions, enhanced marketing and Sales lead quality (MQL and SQL), an impressive 61% reduction in the call-to-application ratio, and a 195% increase in online applications. Simultaneously, his strategies have produced an impressive 258% increase in revenue. Curtis has also demonstrated cost-saving prowess by fine-tuning lead generation processes, leading to a remarkable $800K reduction in call center expenses, establishing digital as the lowest-cost channel for customer acquisition. His customer-first approach has consistently exceeded target ROI, boasting, for example, an exceptional ratio of 10.3:1. His marketing programs have realized a remarkable 990%+ ROMI.

In essence, Curtis is a go-to source of excellence in digital marketing, harnessing his skills to drive success for businesses across various sectors. With a deep-rooted focus on customer-centricity, an innate talent for crafting engaging content, and a proven ability to achieve remarkable results, Curtis remains a leading force in digital marketing and beyond.