The Marketing Conductor: Orchestrating Touchpoints Into Customer Experiences

Growing up on the family farm, raising purebred Santa Gertrudis cattle, and working as what you might call an apprentice cowboy in Tennessee taught me that success comes from understanding how all the moving parts work together—a lesson that has driven my 15+ year career in digital marketing.

The Integration Philosophy

After reading Ernan Roman’s “Integrated Direct Marketing” early in my career, I’ve built my expertise around a simple but powerful principle: every customer touchpoint should work in harmony to create experiences that people trust, engage with, and act upon.

While most marketers optimize individual channels, I focus on the channels and the connections between them. It’s not enough to run great ads if your landing page experience is disconnected. Content marketing fails without proper lead nurturing. SEO success means nothing if it doesn’t translate to conversions.

Healthcare Expertise Rooted in Psychology

My background in psychology and mental health services provides unique insight into patient behavior, fears, and decision-making processes. This understanding, combined with deep digital marketing expertise, allows me to create healthcare content that truly resonates with patients and their families.

Current Role: Digital Editor/Writer at Keck Medicine of USC, where I develop patient-centered content strategy and physician-led educational content.