Digital & Content Marketing Strategist | Integration Expert

The specialist hiring managers never knew they always needed—until now

Hiring managers often express a familiar frustration: they’ve brought in strong talent across SEO, paid media, content, and email—yet results fall short of expectations.

The problem isn’t the specialists they hired—it’s the integrator they haven’t.

I specialize in the space between potential and performance, aligning siloed efforts into synergistic strategies across SEO, UX, content, automation, email, paid media, and analytics—so each element reinforces the others to drive repeatable growth.

Integration in Action:

At AccuQuest Hearing Centers, I unified siloed teams and aligned every touchpoint to deliver:

    • 600%+ increase in lead generation
    • Online revenue growth from <$30K to >$215K monthly
    • ROMI exceeding 990%

That wasn’t just tactical execution—it was strategic orchestration with measurable, repeatable business impact.

The Integration Advantage That Multiplies Your Marketing Impact

Most companies hire specialists to excel in individual channels—SEO experts, content creators, paid media managers. But the real challenge isn’t running great campaigns; it’s making them work together.

I specialize in the space between marketing potential and performance, transforming siloed efforts into synergistic strategies where each element reinforces the others to drive repeatable growth.

Integration in Action

990% ROMI Achievement

AccuQuest Hearing Centers – Unified siloed teams and aligned every touchpoint, increasing online leads from 30 to 180+ monthly while transforming revenue from <$30K to >$215K monthly.

344% Conversion Improvement

Council for Adult & Experiential Learning – Integrated SEO/SEM overhaul with content strategy and marketing automation, boosting goal conversions while reducing acquisition costs by 70%.

93% Engagement Increase

Meta (Facebook) – Led cross-functional content strategy for creator tools, orchestrating product, design, and research teams to drive measurable creator and viewer engagement improvements.

Healthcare Marketing Integration Expert

My psychology background and 15+ years of digital marketing experience uniquely position me to solve healthcare marketing’s biggest challenge: creating patient-centered experiences that address fears while driving conversions.

Current Impact at Keck Medicine of USC:

  • Orchestrating physician expertise with digital strategy across 35+ health education videos
  • Integrating accessibility compliance with SEO optimization across 30+ service pages
  • Aligning clinical knowledge with patient education content that addresses fears and builds trust

Why Healthcare Organizations Need Integration:

  • Patient decisions are emotional, requiring coordinated messaging across all touchpoints
  • Clinical expertise must be translated into accessible, engaging digital experiences
  • Compliance requirements need seamless integration with marketing effectiveness
  • Patient acquisition and retention require unified journey orchestration

The Integration Framework That Delivers Results

My approach, rooted in Ernan Roman’s “Integrated Direct Marketing” principles and enhanced with 18+ months of GenAI integration, ensures every customer touchpoint builds toward measurable business outcomes.

The 5-Phase Integration Process:

Collaborative team sessions to create detailed customer profiles that guide every decision across all channels

 

Documenting every touchpoint from awareness to advocacy, identifying gaps and optimization opportunities

Creating content that serves multiple purposes: SEO, lead nurturing, sales enablement, and customer education

Connecting marketing automation, CRM, analytics, and content management for seamless data flow

Using data from all channels to improve the entire customer experience, not just individual campaigns

Ready to Close the Gap Between Marketing Potential and Performance?

Whether you’re a healthcare organization needing patient-centered integration, a Series A/B startup requiring maximum marketing efficiency, or an established company ready to eliminate marketing silos, I specialize in transforming fragmented efforts into revenue-driving strategies.

What I'm Looking For:

    • Senior Digital & Content Marketing Strategy roles
    • Healthcare marketing leadership positions
    • Series A/B startup marketing roles with equity opportunity
    • Integration consulting engagements for marketing transformation